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Track proudly sponsored by

National Australia Bank

Digital and social media

Thursday 27th February

10:30 am - 11:25 am
'Live Below The Line' $2 million online campaign - What works and what doesn't?
Viv Benjamin (Oaktree Foundation)

11:35 am - 12:30 pm
Finance, Fundraising, Facebook – How to connect the ‘3 Fs’.
Roger Seow (National Australia Bank)
Tim Hardy MFIA (National Australia Bank)

1:30 pm - 3:00 pm
Panel Showcase: What emerging technology and platforms should fundraisers be on the look out for?
Alan Crabbe (Pozible)
Archie Whiting (Charity Bid)
Jeremy Tobias (GiveEasy)
Nick Allardice (

3:30 pm - 4:25 pm
How can you engage supporters through crowdfunding?
Alan Crabbe (Pozible)

4:35 pm - 5:30 pm
Social media crisis management and planning: What do you do when it all goes pear-shaped?
Kate vanderVoort (Social Mediology Pty Ltd)

Friday 28th February

10:00 am - 10:55 am
How do I set up an online engagement strategy?
Chanel Hughes (Swinburne University)

11:05 am - 12:00 pm
How do you turn clicks, comments and likes into actual fundraising dollars?
Luke Edwards (Elevate Fundraising)

1:00 pm - 2:30 pm
Panel Showcase: How can you analyse and manage social media data online?
Ben Teoh (ConnectingUp)
Chris Eigeland (GoCatalyze)
Tim Hardy MFIA (National Australia Bank)

3:00 pm - 3:55 pm
Regular givers: where can you find them?
Josie O'Hara (flat earth direct)
Kirsty Graham MFIA (RSPCA Queensland)

4:05 pm - 5:00 pm
Lead generation and donor acquisition: What can you learn from who have grown their user database to 45 million people?
Anna Robinson (
Nick Allardice (

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